1-Personal interviews conducted in shopping malls are known as:
A. Mall interviews
B. Mall intercept interviews(Ans)
C. Brief interviews
D. None of the given options

2-WATS lines provided by long distance telephone service at fixed rates. In this regard, WATS is the abbreviation of:
A. West Africa Theological Seminary
B. Washtenaw Area Transportation Study
C. Wide Area Telecommunications Service
D. World Air Transport Statistics

2-A list of questions which is handed over to the respondent, who reads the questions and records the answers himself is known as the:
A. Interview schedule
B. Questionnaire(Ans)
C. Interview guide
D. All of the given options

3-One of the most critical stages in the survey research process is:
A. Research design
B. Questionnaire design(Ans)

C. Interview design
D. Survey design

4-Question that consists of two or more questions joined together is called a:
A. Double barreled question(Ans)
B. General question
C. Accurate question
D. Confusing question

5-The number of questionnaires returned or completed divided by the total number of eligible people who were contacted or asked to participate in the survey is called the:
A. Response rate(Ans)
B. Participation rate
C. Inflation rate
D. None of the given options

6-To obtain the freest opinion of the respondent, when we ask general question before a specific question then this procedure is called as the:
A. Research technique
B. Qualitative technique
C. Funnel technique(Ans)
D. Quantitative technique

7-A small scale trial run of a particular component is known as:
A. Pilot testing
B. Pre-testing
C. Lab experiments
D.Both A & B(Ans)

8-Field testing of the questionnaire shows that:
A. Respondents are willing to co-operate(Ans)
B. Respondents are not willing to co-operate
C. Respondents do not like any participation
D. All of the given options

9- Service evaluation of hotels and restaurants can be done by the:
A. Self-administered questionnaires(Ans)
B. Office assistant
C. Manager
D. None of the given options

10. ___________research is based on naturalism.
A. Field research(Ans)
B. Descriptive research
C. Basic research
D. Applied research

11- Personal interviews conducted in shopping malls are known as_________
A. Mall interviews
B. Mall intercept interviews(Ans)
C. Brief interviews
D. None of the given options

12. ____________is used to obtain the freest opinion of the respondent, by asking general question before a specific question.
A. Research technique
B. Qualitative technique
C. Funnel technique(Ans)
D. Quantitative technique

13. In, ____________the interviewer and members jointly control the pace and direction of the interview.
A. Field interview(Ans)
B. Telephonic interview
C. Both A and B
D. None of the given options

14. Randomization of test units is a part of ______________
A. Pretest
B. Posttest
C. Matching
D. Experiment(Ans)

15. Which one of the following sets is the measure of central tendency?
a. Mean, standard deviation, mode
b. Mean, median, standard deviation
c. Arithmetic mean, median, mode(Ans)
d. Standard deviation, internal validity, mode

16. Internal validity refers to .
a. Researcher’s degree of confidence. (Ans)
b. Generalizability
c. Operationalization
d. All of the above

17. How many times the students appear in the research class is the example of_________.
a. Intensity
b. Space
c. Frequency(Ans)
d. Direction

18. Time consumed in mall intercept interview is .
a. High
b. Moderate(Ans)
c. Low
d. Nil

19. Departmental stores selected to test a new merchandising display system is the example of .
a. Quota sampling
b. Convenience sampling
c. Judgmental sampling(Ans)
d. Purposive sampling

20. In ___________, the researcher attempts to control and/ or manipulate the variables in the study.
1. Experiment(Ans)
2. Hypothesis
3. Theoretical framework
4. Research design

21. In an experimental research study, the primary goal is to isolate and identify the effect produced by the ____.
1. Dependent variable
2. Extraneous variable
3. Independent variable(Ans)
4. Confounding variable

22. A measure is reliable if it provides consistent ___________.
1. Hypothesis
2. Results(Ans)
3. Procedure
4. Sensitivity

23. The interview in which questions are already prepared is called ________.
1. Telephonic interview
2. Personal interview
3. Unstructured interview
4. Structured interview(Ans)

24. The numerical description that describe sample may be expected to differ from those that describe population because of random fluctuations inherent in sampling process.
1. Sampling design
2. Non-probability sampling(Ans)
3. Sampling error
4. Probability sampling

25. In ______________ , each population element has a known and equal chance of selection.
1. Purposive sampling
2. Quota sampling
3. Stratified sampling
4. Simple random sampling(Ans)

26. ______ is the evidence that the instrument, techniques, or process used to measure concept does indeed measure the intended concepts.
1. Reliability
2. Replicability
3. Scaling
4. Validity(Ans)

27. A researcher is interested in studying why the “new math” of the 1960s failed. She interviews several teachers who used the new math during the 1960s. These teachers are considered as:
1. Primary sources(Ans)
2. Secondary Sources
3. External critics
4. Internal critics

28. Which of the following is NOT true about stratified random sampling?
1. It involves a random selection process from identified subgroups
2. Proportions of groups in the sample must always match their population
proportions(Ans)
3. Disproportional stratified random sampling is especially helpful for getting large
enough subgroup samples when subgroup comparisons are to be done
4. Proportional stratified random sampling yields a representative sample

29. Experimental design is the only appropriate design where_________ relationship can be established.
1. Strong
2. Linear
3. Weak
4. Cause and Effect(Ans)

30. All the persons involved in the collection of data and supervision of data collection
process are called
i. Fieldworkers(Ans)
ii. Researchers
iii. Research assistants
iv. None of the given options

31. While terminating the interview, the fieldworker should not do one of the following:
i. He should record all the responses made by the interviewee before leaving.
ii. He should thank the interviewee.
iii. He should close the interview hastily. (Ans)
iv. He should answer all the questions the respondent asks concerning the nature
and purpose of the study.

32. Which one of these is a type of Interviewee bias?
i. The respondent does not tell his true income, age, or contact information. (Ans)
ii. The fieldworker fails to probe the interviewee properly.
iii. The fieldworker contacted the wrong person for interview.
iv. The fieldworker asks the questions in wrong order.

33. A magazine conducts a survey and asks its readers to cut the questionnaire from the magazine, fill it and send it via mail. It is a type of
i. PAurposive sampling
ii. Snowball sampling
iii. Sequential sampling
iv. Convenience sampling (Ans)

34. The height distribution of a few students in a school is an example of
i. Statistic
ii. Population
iii. Parameter
iv. Element

35. A researcher wants to conduct a survey of the drug users. Which type of sampling technique will be most appropriate here?
i. Sequential sampling
ii. Snowball sampling(Ans)
iii. Quota sampling
iv. Convenience sampling